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Shop NowSince 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
SPECIALIZED TURBO ELECTRIC BIKES
IT’S YOU, ONLY FASTER
Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives. So, when we developed our first electric bike in 2009, we knew it had to ride and feel like a great bike first—something we’d really love to ride ourselves. We wanted you to feel like you were on a “regular” bike, but that somehow, you’d grown superhero legs. Our core mission still hasn’t changed. It’s now, and forever will be, our promise for every Turbo: It’s You, Only Faster.
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